What is 360 degree feedback?
Imagine being a contestant on America’s Got Talent. You step out into the spotlight, microphone in hand and pause, waiting for the music to begin. As you start to sing the audience responds and is warm and appreciative. You finish the song, pleased with your performance. Then you turn to the judge for comments who provides luke warm feedback. What? Only one judge? Imagine facing feedback from one person only – just one point of view.
That’s the situation many people faced in the early days of performance management. It’s still how it happens in many organizations today.
360-degree feedback, sometimes referred to as multi-rater appraisals or multi-source feedback is a tool designed to address the problem of bias. Instead of relying on the feedback of one person, with 360 feedback a person gains feedback from peers, reports, managers and even internal and external customers. This removes the problem of bias and provides a person with valuable insight into how others see them.